Tag: CPM and RPM

CPM vs RPM: Understanding the Key Differences for Publishers

CPM vs RPM is two metrics that enable publishers to monitor their earnings meticulously. These two metrics are distinct, yet many nascent publishers often mistake one for the other. CPM measures the expense advertisers incur for every 1,000 times their advertisement is displayed. In contrast, RPM gauges the revenue generated by every 1,000 ad impressions. […]

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